SkillsLib.ai

Social Content Planner

Plan 30–90-day social media calendars with posting schedules and hashtag strategies

4.2(35 reviews)
100+ downloads
Updated Oct 2026
Verified SafeSecurity VerifiedThis skill was analyzed by our AI security scanner for harmful content including data exfiltration, system manipulation, credential theft, and prompt injection. No threats were detected.

What You Can Do

You'll create structured 30–90-day social media content calendars that define content pillars, establish platform-optimized posting schedules, build hashtag strategies tied to business goals, and ensure brand voice consistency. The skill generates content mix ratios (promotional vs. educational vs. community engagement) tailored to each platform's norms, plus platform-specific formatting guidelines and handoff instructions for content creators.

Features

Content pillar definition

map your core messaging themes to audience interests and business goals

Platform-optimized posting schedules

timing recommendations for Instagram, LinkedIn, Twitter/X, Facebook, and TikTok

Hashtag strategy builder

research and tier hashtags by reach, competition, and brand fit

Content mix calculator

determine ideal ratios of promotional, educational, and engagement content per platform

Brand voice framework

establish tone, language, and style guidelines for consistent messaging

Engagement planning

identify key dates, campaigns, and community touchpoints for 90-day window

Platform-specific formatting

templates for image dimensions, caption length, CTA placement, and carousel structures

Team handoff documentation

clear briefs for content creators and social coordinators

Example Output

Example 1: Instagram Content Calendar (30-day snapshot)

  • Week 1: 3 carousel posts (product features), 2 Reels (behind-the-scenes), 4 Stories (daily engagement)
  • Hashtag tier: 5 branded + 10 high-volume (500K–1M) + 10 niche (10K–50K)
  • Content mix: 40% educational, 35% community, 25% promotional

Example 2: LinkedIn Posting Schedule

  • Tuesday–Thursday, 8 AM EST (highest engagement window)
  • 5 posts/week: 2 thought leadership, 2 company updates, 1 employee spotlight
  • Hashtags: 3–5 industry-focused (e.g., #MarketingStrategy, #DigitalTransformation)

Example 3: Cross-Platform Brand Voice Guide

  • Instagram: Conversational, trend-aware, emoji-forward
  • LinkedIn: Professional, data-driven, authority-building
  • TikTok: Playful, behind-the-scenes, authentic

What's Included

  • SKILL.md: core instruction file for content calendar planning and strategy
  • 30-Day Content Calendar Template: spreadsheet structure with columns for date, platform, content type, copy, hashtags, CTA, and performance tracking
  • Hashtag Research & Tiering Checklist: methodology for identifying branded, high-volume, and niche hashtags
  • Brand Voice Framework Worksheet: tone guidelines, language dos/don'ts, and platform-specific style notes
  • Content Mix Calculator: formulas to determine optimal promotional vs. educational vs. engagement content ratios per platform

Who It's For

  • Marketing Managers — designing quarterly social strategies and managing cross-platform calendars
  • Content Coordinators — translating strategy into actionable weekly posting plans
  • Brand Managers — ensuring consistent voice and messaging across 3+ social channels
  • Social Media Specialists — optimizing posting schedules and engagement for organic reach
  • Marketing Teams — collaborating on content planning during campaign launches or rebrand initiatives

Best For

  • Q1/Q3 planning cycles and annual strategy reviews
  • Campaign launches requiring coordinated multi-platform posting
  • Platform expansion (e.g., adding TikTok or LinkedIn to existing presence)
  • Audience engagement recovery when reach or interaction is declining
  • Team onboarding and social media guideline documentation

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