Marketing Skills Toolkit for Claude
50 AI-powered marketing skills for testing, copywriting, SEO, and growth
What You Can Do
This collection of 50 specialized marketing skills empowers you to design statistically valid A/B tests, generate ad copy at scale, optimize for SEO, and build systematic growth experimentation programs. Each skill is a self-contained Claude agent capability designed to automate marketing workflows, from hypothesis generation to performance analysis.
Features
Design statistically valid experiments with proper sample sizing, hypothesis frameworks, and result interpretation. Build a continuous experimentation program with ICE scoring and hypothesis generation from analytics data.
Generate and iterate ad copy for Google Ads, Meta, LinkedIn, TikTok, and other platforms. Analyze performance data to identify winning themes and produce new variations that build on top performers.
Audit websites for SEO performance, identify technical issues, content gaps, and competitor analysis. Generate optimization recommendations for on-page, technical, and link-building opportunities.
Write compelling headlines, body copy, and CTAs optimized for conversions. Adapt messaging across channels while maintaining brand voice and compliance requirements.
Identify conversion bottlenecks through heatmaps, recordings, and analytics. Generate CRO hypotheses and design tests that improve funnel performance at every stage.
Set up event tracking, define metrics frameworks, and connect analytics platforms. Interpret data for actionable insights that inform marketing decisions and experimentation priorities.
Build systematic growth programs combining marketing and product experimentation. Track experimentation velocity, win rates, and cumulative lift across the organization.
Research competitor strategies, messaging, creative assets, and positioning. Identify gaps and opportunities based on competitive intelligence and market trends.
Example Output
Design an A/B Test for Pricing Page: Test whether adding social proof increases plan selection
We're testing our SaaS pricing page. Current conversion rate is 3.2% and we get about 15k visitors per month. We think adding customer testimonials near the pricing table will increase plan selection by 15%. What sample size do we need and how long should the test run?
The skill responds with sample size calculations (around 3-4k visitors per variant), duration estimates (2-3 weeks), and a complete test checklist covering hypothesis documentation, variant implementation, tracking verification, and guardrail metrics.
Generate Ad Headlines for Google Search Ads: Create variations for project management tool
We're running Google Search Ads for our project management tool. Current best headline is "All-in-One Project Management" with 4.2% CTR. Generate 10 new headline variations testing time-saving, team collaboration, and simplicity angles.
The ad-creative skill generates variations like "Save 5+ Hours Weekly on Project Planning", "Bring Your Team Into Sync", "The Simplest Way to Manage Projects", with platform formatting and performance notes.
Audit Website for SEO Issues: Identify opportunities and quick wins
Audit mysite.com for SEO opportunities. Focus on technical issues, content gaps compared to top competitors, and quick wins we can implement this month.
The seo-audit skill analyzes technical health, on-page SEO, backlink profile, and competitor gaps, returning prioritized recommendations with implementation difficulty and estimated impact.
What's Included
- 50 Marketing Skills: Complete library including ab-testing, ad-creative, seo-audit, copywriting, cro, analytics, and 44 others covering the full marketing funnel
- Skill Submission Template: Guidelines for adding new marketing skills to the collection, ensuring consistency and quality across the toolkit
- Reference Guides: Supporting documentation including sample size calculators, hypothesis templates, ICE scoring sheets, and experiment playbook frameworks
- Platform Guides: Specific guidance for Google Ads, Meta, LinkedIn, TikTok, Twitter/X, and other marketing platforms
- Integration Examples: Real-world examples showing how to chain skills together across analytics, hypothesis generation, testing, and copywriting
Who It's For
- Growth Marketers
- Performance Marketing Specialists
- CRO Specialists
- Content Strategists
- Startup Founders
Best For
- A/B Testing & Experimentation
- Scaling Ad Creative Production
- SEO Strategy & Technical Optimization
- Data-Driven Marketing Decisions
- Building Growth Programs