Major Gift Proposal Development
Create data-driven major gift proposals and donor solicitation strategies
What You Can Do
This skill helps you develop compelling, evidence-based proposals for major donors by analyzing donor capacity, motivations, and giving history alongside your organizational priorities. You'll create tailored case statements that resonate with individual donor interests, receive data-informed ask recommendations tied to capacity research, and build multi-year giving strategies for transformational gifts—cutting proposal development time from 8–10 hours per prospect to 1–2 hours of refinement.
Features
connects donor motivations and philanthropic interests to organizational mission impact
calculates optimal gift sizes based on capacity analysis, peer benchmarks, and giving history
maps gift ladders and transformational giving pathways for $100k+ prospects
produces conversation frameworks ready for phone calls, meetings, or proposal presentations
designs post-gift engagement strategies to deepen donor relationships and encourage future commitments
validates donor alignment with organizational priorities and identifies collaboration opportunities
demonstrates how specific gift sizes advance organizational goals with concrete program outcomes
Example Output
Example 1: Major Gift Proposal for Education Initiative
Recommended Ask: $250,000 over 3 years Donor Motivation Alignment: Tech industry founder with interest in STEM workforce development
Case Statement Opening: "Your commitment to closing the tech skills gap aligns perfectly with our Youth Coding Initiative, which has placed 180 low-income students in internships over 2 years. A $250k investment would expand the program to serve 500 students annually and guarantee job placement support."
Gift Ladder:
- Year 1: $100k (Program launch in 3 new neighborhoods)
- Year 2: $100k (Instructor training and curriculum development)
- Year 3: $50k (Sustainability fund and alumni mentorship)
Example 2: Solicitation Email for Healthcare Funder
Subject: Partnership opportunity in maternal health
"Based on our conversation about your family's commitment to health equity, we've identified how your $150k investment could support our Rural Maternity Access Program—providing prenatal care to 400+ underserved women annually in partnership with 12 rural clinics."
Recognition Plan: Named program sponsor + quarterly impact reports + annual funder celebration event
What's Included
- MAJOR-GIFTS-PROPOSAL-DEVELOPMENT.md: Complete skill instructions and prompt templates
- Prospect Research Template: Donor capacity analysis, motivation assessment, and alignment checklist
- Proposal Framework: Case statement structure, ask recommendation methodology, and impact projection worksheet
- Solicitation Language Library: Phone scripts, email templates, and meeting talking points by donor type
- Stewardship Planning Checklist: Recognition strategies, reporting cadences, and engagement milestones
Who It's For
- Major Gifts Officers — developing proposals and solicitation strategies for high-capacity donors
- Development Directors — managing major gift pipelines and donor qualification processes
- Executive Directors/Presidents — preparing for principal solicitations and donor conversations
- Campaign Managers — building gift strategies for capital campaigns and transformational initiatives
- Grant Writers & Institutional Advancement Leaders — coordinating major gifts with broader fundraising strategy
Best For
- Creating customized proposals for $25k+ solicitations
- Developing multi-year giving strategies and gift ladders
- Analyzing donor capacity and recommending optimal ask amounts
- Building personalized case statements aligned to donor interests
- Planning stewardship and recognition after major gift commitments
- Qualifying prospects and validating donor-mission alignment
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