GA4 Data Analyst Assistant
Debug and Analyze GA4 Data with Structured Workflows
What You Can Do
This skill transforms raw GA4 data exports into actionable insights and implementation guides. You can quickly diagnose tracking issues, generate custom performance reports, and build comprehensive GA4 implementation plans with structured workflows and best practice validation.
Features
Example Output
GA4 Tracking Debug Report:
- Issue: Missing purchase events from mobile app
- Root cause: Android SDK not sending ecommerce_purchase event
- Fix: Update SDK to latest version, verify purchaseItems parameter structure
- Impact: Will recover ~15% missing revenue data
Custom Performance Report:
- Total sessions: 45,230 | Conversion rate: 3.2% | Revenue per user: $18.45
- Top conversion sources: Organic (42%), Direct (28%), Paid Search (20%)
- Recommendation: Increase organic traffic investment, audit paid search keywords
GA4 Implementation Plan:
- Set up data stream and Web + App properties
- Configure core event tracking (page_view, user_engagement, purchase)
- Map custom events for feature tracking
- Validate tracking with GA4 DebugView
- Archive legacy Analytics 360 property
What's Included
- SKILL.md: Complete GA4 analysis workflow with diagnostic procedures
- GA4 Data Import Template: CSV structure for analyzing exported data
- Tracking Issue Diagnostic Checklist: Quick reference for common GTM and SDK issues
- Event Mapping Documentation Template: Structure for documenting custom events
- GA4 Implementation Roadmap Template: Step-by-step setup guide
- Conversion Funnel Analysis Worksheet: Template for identifying optimization opportunities
- Report Generation Prompt Library: Pre-built prompts for common analysis tasks
Who It's For
- Digital Marketing Managers optimizing campaign performance and ROI
- Analytics Engineers building and troubleshooting tracking implementations
- E-commerce Operations Teams analyzing customer journeys and conversion funnels
- Product Managers understanding user behavior and feature adoption
- Growth and Marketing Automation Specialists planning analytics infrastructure
Best For
- Debugging GA4 tracking implementation issues and validation
- Analyzing event data, user behavior patterns, and engagement flows
- Creating custom GA4 reports and performance dashboards
- Planning and executing GA4 implementations from scratch
- Optimizing conversion funnels and identifying drop-off points
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