Viral Content Skills
Write hooks and scripts that stop thumbs scrolling on TikTok, Reels, and Shorts
What You Can Do
Generate batches of proven viral hooks across named-creator frameworks (MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway). Write and audit short-form scripts with platform-specific pacing. Optimize Instagram Reels for sends-per-reach using Trial Reels testing. Craft captions and CTAs that match video payoff. Diagnose why openings flop and rewrite weak hooks against anti-patterns. The skills encode what patterns tend to lift retention in the first 1 to 3 seconds, then repurpose across platforms.
Features
Access eight named-creator hook archetypes (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway) in a single prompt. Get six to ten hook variants across archetypes instead of guessing one opening.
Sketch visual hooks (what the first frame shows), verbal lines (voiceover or text), and on-screen text (3 to 7 words) as a unit. Ensures the hook works on muted players and with sound on.
Build full scripts from hook through retain loop, reward, and CTA. Pacing is tuned to the 15 to 60-second window across TikTok, Shorts, and Reels. Covers the retain and reward sections after the hook lands.
Apply TikTok algorithm priorities, Reels sends-per-reach mechanics, and Shorts retention signals. Hook pacing, audio licensing, watermark rules, and CTA style differ by platform. Skills route to the right framework.
Diagnose why a hook or script flopped. Flag welcome intros, logo animations, vague teases, bait-and-switch promises, and story openings on TikTok. Rewrite weak parts with three variants to A/B test.
Test cold-audience performance before publishing to followers. Reads Reels Insights metrics (skip rate, share rate) and decides whether to ship or iterate. Applies the 30-day originality window enforcement.
Reframe CTAs from follow-bait to shareable moments. Match captions to on-screen text for SEO on Reels. Build the caption so it lifts sends, not just likes. Works across platforms.
Treat hook writing as idea validation. If an idea resists a clean opening line in the first two seconds, the concept is usually weak. Iterate the core idea before writing the full script.
Example Output
Generate hooks for a product video
Give me hooks for a video about a $39 reusable cold-brew maker
Receive six to ten hooks labeled by archetype (Contrarian, Authority plus gap, Cost confession, etc.), each with visual frame description, verbal line, and on-screen text (3 to 7 words). Example: Contrarian: "Your $300 coffee setup is why it tastes worse." Visual: two cups, one tagged with price. Text: "$300 vs $39". Includes one-line rationale for why each hook tends to lift first-three-seconds retention.
Diagnose a flopping Reels
I posted a Reels about productivity hacks. 200 views, 8 shares, no reach to non-followers. Hook seems strong but not connecting.
Identifies the likely issue (bait-and-switch, insufficient shareability, or weak sends CTA). Flags anti-patterns by reading Reels Insights metrics (skip rate, share rate). Rewrites the CTA to shift from "follow for more" to "send this to the coworker who says they have no time". Suggests A/B testing via Trial Reels before publishing to followers.
Audit and optimize a short script
I wrote a 45-second TikTok script. Hook, story setup, payoff, subscribe plea. It feels slow and loses momentum.
Identifies story setups tank TikTok retention before payoff arrives. Rewrites to collapse setup into the hook (make one opening line do both jobs). Converts subscribe plea to a send CTA that feels like a favor to a friend. Returns revised script with shot callouts and on-screen text timing marked in seconds.
What's Included
- Hook archetypes reference: All eight named-creator frameworks with when to reach for each. Contrarian, investigator, authority plus gap, cost confession, specific number, pattern interrupt, curiosity gap, big outcome.
- Script structure templates: Hook-retain-reward-CTA frameworks for 15, 30, 45, and 60-second formats. Each segment has length targets and pacing cues. Covers TikTok, Shorts, and Reels separately.
- Three-layer hook worksheet: Side-by-side fields for visual, verbal, audio, and on-screen text. Pressure-test alignment before shooting. Ensures the hook works muted and with sound on.
- Anti-patterns checklist: Pass/fail diagnostics for hooks and scripts. Spot welcome intros, logo animations, vague teases, bait-and-switch, subscribe-before-value, story openers on TikTok, imperative commands, and hooks treated as ornamental.
- Caption and CTA playbook: Reframe CTAs to earn shares instead of likes. Template for matching captions to on-screen text. Platform-specific keyword placement (hashtags do not improve reach on Reels).
- Trial Reels testing workflow: Step-by-step guide to test cold-audience performance on Reels before publishing. Metrics to watch (skip rate, share rate, followers from this Reel). 30-day originality window rules.
Who It's For
- Content creators
- Social media managers
- Marketing and brand teams
- Copywriters and script writers
- Video producers
Best For
- Writing viral hooks
- Building short-form scripts
- Optimizing Reels and Shorts performance
- Cross-platform content repurposing
- Diagnosing why videos underperform