Google Ads Campaign Performance Optimizer
Diagnose and Fix Underperforming Google Ads Campaigns with Data-Driven Optimization
What You Can Do
You upload your campaign performance data and Claude analyzes spend, conversion patterns, bid strategies, and keyword quality to identify specific bottlenecks. Claude then generates a prioritized action plan with expected ROI impact, A/B test recommendations, and budget reallocation strategies tailored to your goals.
Features
Analyzes ROAS, CPC, CTR, Quality Score, and conversion patterns across all campaigns
Identifies high/low performers and recommends consolidation, pausing, or bid adjustments
Suggests optimal bids based on conversion value and competitive positioning
Pinpoints factors dragging scores and recommends landing page and keyword alignment fixes
Reallocates spend across ad groups to maximize overall ROAS while maintaining volume thresholds
Proposes testable hypotheses for ad copy, landing pages, and audience segments with success metrics
Compares your metrics against industry standards to identify outliers
Flags campaigns at risk of budget waste or declining performance based on trend analysis
Example Output
Example 1: Campaign Diagnosis Report
Q3 E-Commerce Campaign Analysis
Current ROAS: 2.8% | Target: 4.2% | Gap: -33%
Top 3 Bottlenecks:
1. High CPC ($9.20 vs. $5.50 benchmark) — Low Quality Score (4/10)
Impact if fixed: +1.2% ROAS
2. Unbalanced budget — Top performer (branded, 6.5% ROAS) underfunded
Impact if fixed: +0.8% ROAS
3. Poor keyword match — 40% of clicks from broad match low-intent keywords
Impact if fixed: +0.6% ROAS
Expected combined improvement: 2.8% → 4.4% ROAS
Example 2: Keyword Optimization Recommendations
Ad Group: Blue Widgets
Current budget: $1,200/week
Pause (low CTR, high CPC):
- "buy blue widgets" → CVR 0.8%, new bid: pause
Consolidate (duplicate intent):
- "blue widgets cost" + "blue widget price" → merge into "blue widget pricing"
Bid up (high CVR, underbid):
- "blue widgets for business" → CVR 3.2%, suggest bid +15%
Projected impact: CPC -12%, CVR +8%, weekly cost -$140 with same conversions
What's Included
- SKILL.md: Complete optimization workflow with decision trees and analysis frameworks
- Campaign Analysis Template: Structured data extraction and metric calculation guide
- Benchmarking Framework: Industry standard metrics by vertical (SaaS, e-commerce, B2B services)
- Keyword Optimization Decision Tree: Decision logic for pause/consolidate/bid-up recommendations
- A/B Test Blueprint Template: Hypothesis generation, test structure, and success metric definition
- Budget Reallocation Calculator: Allocation logic with minimum spend guardrails
- Quality Score Diagnostic Checklist: Root cause analysis for low-scoring keywords
Who It's For
- PPC Managers managing $10k+ monthly budgets across multiple campaigns
- E-Commerce Marketing Teams optimizing for product-level ROAS and profitability
- SaaS Growth Marketers diagnosing lead quality and cost-per-acquisition issues
- Performance Marketing Agencies managing client accounts with varying performance
- Marketing Directors reviewing campaign health and ROI at a strategic level
Best For
- Diagnosing declining ROAS or rising CPA on established campaigns
- Optimizing keyword bids and budgets across multiple ad groups
- Improving Quality Scores on low-performing keyword sets
- Planning A/B tests for ad copy, landing pages, and audience targeting
- Reallocating monthly budget to highest-performing ad groups and campaigns
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