Launch Strategy
Structure product launches with the ORB Framework across owned, rented, and borrowed channels
What You Can Do
You can structure complete launch strategies that coordinate across multiple channels simultaneously. This skill helps you map out phased rollouts from early beta access through public announcement, identify which channels to prioritize based on your audience, and create momentum by sequencing announcements strategically. You'll develop concrete launch timelines, channel-specific messaging, and tactics to drive both initial awareness and sustained engagement throughout your launch period.
Features
Structure launches across Owned (email, blog, community), Rented (paid ads, sponsorships), and Borrowed (press, partnerships, influencers) channels
Map beta launches, early access programs, waitlists, and public announcements with specific timing and audience sequencing
Identify which channels matter most for your specific product and audience based on your owned channel strength
Layer announcements and engagement tactics across phases to compound attention and drive conversions
Define which user segments to target at each launch phase and customize messaging for each
Generate channel-specific content calendars for coordinated announcements across teams
Track launch success with phase-specific KPIs and feedback loops to optimize ongoing engagement
Example Output
Launch Timeline Example:
- Week 1-2: Invite 100 beta users (early access via email list)
- Week 3: Launch Product Hunt post with founder story
- Week 4: Press outreach to 20 industry publications
- Week 5: Public announcement across Twitter, LinkedIn, and blog
- Week 6-8: Community-led case studies and user testimonials
Channel Strategy Output:
- Owned: Email sequence (5 messages over 6 weeks), 3 blog posts with technical deep-dives
- Rented: LinkedIn ads targeting product managers ($2K budget), Google Ads for high-intent keywords
- Borrowed: 8 influencer partnerships, 5 podcast features, 15 press contacts
What's Included
- SKILL.md instruction file: Complete launch strategy framework and ORB channel guidance
- Launch Strategy Canvas template: Fill-in worksheet for mapping timeline, phases, channels, and messaging
- ORB Channel Audit checklist: Inventory your owned, rented, and borrowed channels with prioritization scoring
- Phased Rollout Planner: Detailed timeline from beta through public launch with specific tactics per phase
- Launch Communication Framework: Audience-specific messaging templates for each channel type and launch phase
Who It's For
- Product managers and product marketing managers launching new features or products
- SaaS founders and startup leaders planning go-to-market strategies
- Growth and marketing teams executing multi-channel announcement campaigns
- Community managers coordinating user engagement during product releases
- Marketing coordinators managing launch timelines and cross-team execution
Best For
- Planning phased product or feature launches with coordinated channel strategies
- Developing go-to-market strategies that leverage owned, rented, and borrowed channels
- Creating beta and early access programs with structured user onboarding
- Building launch timelines and communication calendars for teams
- Coordinating press outreach, influencer partnerships, and community engagement during launches
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